True Italian Garden

“Aperitivo” is that moment of the day when you can finally relax and enjoy good food in good company. It’s a winning formula… Come and enjoy a beer and savory bites… of course 100% made in Italy!

Amore Square

At our Amore Square super cars, cool bikes… and lot’s of smiles!

The Italian Gourmet Gallery

20 recipes from all of the Italian Regions created by top Chefs: a unique opportunity to taste the most representative dishes of Italy from Val d’Aosta to Sicily.


Direct sale of Italian delicacies like rare wines, high-quality balsamic vinegar, and olive oil.

The Chicco Kid’s Space

A space where kids can play while you browse around and enjoy a glass of wine (open until 6 pm)

The Aperitivo Bar

Aperitivo is that special time of the day when you take time to relax and enjoy a glass of sparkling wine or an Italian cocktail like Campari Spritz, Negroni… Of course a delicious gelato and espresso is also available.

IAM store

Lifestyle goods, accessories and gifts: adrenaline shopping like you would on your last day of holiday in Italy.

The Amore Mio! Stage

Lots of fun content on stage for 2 days! Cooking shows, talk shows, live DJ sets and music concerts! 

The Amore Mio! Lounge

From 18:00 on Saturday and Sunday, the 6th-floor hall will become an Italian music lounge! DJ sets, live concerts… of course with Italian bubbles!

Måneskin Special Campaign

Take part in our Instagram Pre-Event Giveaway and win exclusive Måneskin goods! (From 5/13 to 5/20)

Come to Italia, amore mio! (5/21 and 5/22) and take part in our Second Giveaway to win more limited goods of Måneskin!

The Guided Tours of Italy

Join our special guided tours of some of the top destinations in Italy: Venezia, Roma… but also some hidden gems only for you.

Play Tombola with Calzedonia

Let’s play Tombola (Bingo) with the Italian swim and leg wear brand Calzedonia!

The IAM Art Gallery

An exclusive introspection on two of the main contemporary Italian artists: Giuseppe “Pino” Pinelli and Arnaldo Pomodoro featuring a Japan  first time preview of drawings and other materials

Amore Mio! Photoboot

Strike a pose and “Be Positive” for international photographer Mina