This year Italia, amore mio! is dedicated to the most romantic of love stories celebrated in Japan as Tanabata, when the two stars Vega and Altair separated by the Milky Way can finally meet on July 7th. Our Italian version of Tanabata is personified by Romeo and Juliet, whose romantic affair evolves around their dialogues from an iconic balcony.
Artist: winner of X-Factor Italia and acknowledged as one of the most relevant artist in contemporary scene.
TV Personality: Ambassador for Italia, amore mio! 2019. Elegant and warm-hearted Italian style!
Journalist, writer, TV presenter but most of all food enthusiast and passionate chef!
Model, TV Personality: the most famour Italian in Japan. Or own Jiro!
Influencer and Youtuber: with over 1,5 min followers Sofia is one of the most influential voice of Italian SNS
Singer, Musician: sensibility and creativity of a full artist.
Model, Actress: icon of style and beauty, suspended midway between Italy and Japan
Italy’s top Sport Commentator: the voice that colors the world of sport on TV.
THE LOVE BALCONY
Romeo and Juliet
Take a pic on the Love Balcony and compete to get a fantastic gift!
It’s super easy! Take a pic with your favorite person, pet or object on the Love Balcony.
Post it on Instagram or Facebook, tag @iccjtokyo and add #amoremio2019 #イタリアに恋しちゃう
Pizza, pasta and more!
Chic-chocolate, the first soft-cream Italian gelato, an all-Italian beer garden, all the cold-cuts you have been dreaming of, an epic Pasta-Bar, an original “Amoremio” Pizza, wine from every region… This and much more for you to taste and enjoy on July 6th and 7th.
LOOKING FOR JULIETTA!
July 6th-7th between 12:00 and 18:00
Come and take a picture with our very own Romeo on the love balcony at Italia, amore mio!
THE FAMILY DRESS
Everyone is a Juliet
Come and try on the Family Dress!
The Family Dress is a project by NABA (Milano New Art Academy) to promote inclusiveness and is made of 31 dresses knitted by several people from several countries. Come to Italia, amore mio! and join other 30 Juliets for a unique fitting!
GET LUCKY AND WIN!
Fly and cruise to Italy
Try your luck with our Tanabata’s tanzaku (lottery) and win a flight to Italy with Alitalia and a cruise around the Mediterranean with MSC Cruises. Tanzaku tickets are on sale at the event during the two days.
Taken from travel diaries, it was born with the idea of telling the mission of the Corrieri Solidali of Take Me Back, a project that aims to awaken the primordial beauty of solidarity in people.
The director follows the Solidarity Couriers in the ten days of their trip to Sri Lanka: 1 director, 1 video camera, 2 couriers, 3 backpacks and a few Sinhalese rupees.
DECLARE YOUR LOVE
Do you want to surprise your beloved half and tell her/him how big is your love?
Do it big and loud on maxi screen.
This is how: 1) take a video with your smart phone (up to 1 minute); 2) Send it to our email, subject: “Love on Maxi Screen”; 3) come to the venue on Saturday, July 6th between 15:00 and 16:00 with the person you want to surprise; 4) enjoy her/his surprise when your video comes up on the maxi screen!